Don Ressler is a businessman who many know for co-founding JustFab. This company has so far changed the name, and it is now known as TechStyle Fashion Group because of the business expansion. TechStyle is the parent company of brands such as Fabkids, JustFab, ShoeDazzle, and Fabletics. Let’s go back to 2010 when Don Ressler and Adam Goldenberg met, and a year after that, Lee Simmons joined them becoming the president and creative director.
Matrix Partners on ecommerce-news.internetretailer.com, which is a venture capital firm, gave JustFab $33 million to use as an investment in 2011. A year after the investment was $76 million on Bloomberg. Other companies decided to join and invested, some of them are Intelligent Beauty, Technology Crossover Ventures, and Rho Ventures.
Though this happened because many people had put together their efforts, it was masterminded by Don Ressler as he wanted to get all that he needed for his dream to come true. Goldenberg and Don Ressler wanted to be unique and change the approach of businesses to consumers. One of their ideas, which succeeded immensely, was providing customers with quality goods but still at affordable prices. They worked hard, and because of their persistence, they succeeded.
With the help of Kimora Lee Simmons, Don and Goldenberg held a reality show which documented the behind the scenes of the companies. Since then the company achieved success on TechStyle.com, and they increased the consumer market to other countries and bought companies such as Fab Shoes and Shoe Dazzle, which are running separately.
The above well-calculated steps are what have made the company to be successful. It is because of the ingenuity of Ressler that it has happened.
They continued to expand their products and got more funding. Another company was founded by Ressler, Goldenberg and Kate Hudson (the actress known as Fabletics), which provides athletic wears on Crunchbase. They have some physical shops, and there is also an online platform which helps consumers to buy without having to go to the physical stores.
Regarding fashion and affordability, TechStyle has been at the forefront, and they have come with new, efficient methods in the consumer market. The company has achieved success, and it continues to thrive under the strong leadership of these visionary entrepreneurs. Source: http://brandettes.com/interviews/don-ressler-of-fabletics/