The company, Fabletics is owned and operated by Kate Hudson. She envisioned a line of clothing that women would wear and feel comfortable in. Her designs are made for workouts, but women wear them for other reasons too. She has shown great success with her creations, and the company continues to grow steadily in its customer base.
In her business, Kate Hudson uses reverse showroom techniques. This is because she relies heavily on Internet marketing and sales to grow her business. She saves money in overhead of huge showrooms in her physical stores. The physical stores that she has are small, and stocked with items that she knows women will buy in that particular area.
Her company has received a myriad of positive reviews. Women are raving about the designs that Kate Hudson has out, and they love the fact that the clothing comes right to their homes, and they don’t have to fight traffic or find a parking spot because they shop online.
It is very encouraging for Kate Hudson to see the overwhelming positive response of her clothing line and her company. This makes her look positive at the future, where she wishes to do even more with her creations. Her abilities are definitely a plus when she is determining what women are looking for, and she has a pulse on what they like in terms of marketing too.
She has a club that women can belong to. They need to sign up for it, and it operates online. The club gathers information about her likes and dislikes in the clothing, and then they receive items in the mail every month that they can choose to purchase or send back. This makes it very convenient for the women that love Kate Hudson’s clothing line. When she has such a following, numbering in the millions, this is the best way to market her clothing items.
The future looks great for Kate Hudson’s Fabletics. She is going to open more physical stores in certain areas so that the women there are able to also purchase her designs. Her successes will continue to increase, as more and more women find out about her designs.