The Successful Tenure of Lori Senecal at CP+B

Lori Senecal is a competent digital advertising professional who is appreciated for her excellent accomplishments. CP+B hired her to act as its global CEO in March 2015, and she will be holding the office to the end of 2017. Senecal had worked at MDC Partners Networks as its chief executive officer before CP+B offered her a job. According to the agency’s chairperson and co-founder, Chuck Potter, Lori’s expertise has significantly assisted the firm by making all its services more exciting and flexible.

In a report by Adweek, CP+B have grown to great heights under the management of Lori Senecal. Her determination enabled the company to be given the American Airlines account in October 2015. The airline’s account was formerly held by TM Advertising, which had served it for more than two and a half decades. Porter has been discussing with Lori Senecal on the best strategies that they can use in developing an innovative management team at CP+B. They have also been coordinating to ensure that they make wise decisions that can create an excellent future management for the company. According to Potter, the firm will be ready for any management transformations by the time Senecal retires. CP+B’s services have been efficient since she took over its leadership.

CP+B are currently striving to nature a new generation of leaders. One of them is Danielle Aldrich, who was recently chosen to serve as CP+B West’s president. The role makes her the head of CP+B Boulder and CP+B Los Angeles. Before the appointment, Aldrich worked at CP+B Boulder where she acted a managing director. The firm greatly acknowledges her for the tremendous contributions that helped in securing the American Airlines and Hershey accounts.

The advertising agency currently has ten branches that are under the management of talented entrepreneurs who have channeled their efforts toward making sure that company succeeds in the global market. Lori believes that enhancing the skills of the firm’s regional leaders makes management and utilization of resources uniform across all branches. This also enables clients to receive services from highly strategic and innovative professionals. According to Adweek, Danielle has been devoted to serving the company, and therefore, she deserves the promotion. Aldrich is passionate about her work, and she used great strategies in tackling complicated problems.