Austin’s Awesome Brown Modeling Agency

The Agency modeling and talent agency was founded in September 2015 after a merger occurred between the Austin region’s two greatest talent agencies, Wilhelmina Austin and Heyman Talent South. By merging these two companies together into one, the Brown Agency is able to offer the best of the best by combining modeling and talent into one full service super agency. Located in the greater Texas region the Brown Agency is always on the lookout for new faces in modeling, talent, the entertainment industry, creativity, fashion design, media, photography, advertising and networking.

 

Justin Brown, previously with Wilhelmina Austin, is now both the CEO and president of the Brown Agency, headquartered in Austin, Texas. The agency also has branch offices located in Dallas, Texas and Los Angeles, California. The theatrical division of the Brown Agency is overseen by Michael B. Bonnee, who previously founded Hayman Talent South. Together, these two believe that focusing on a clear vision of finding elite talent, providing dedication to the industry and delivering the absolute top-tier models full of beauty, professionalism and grace while offering dependable quality held to the highest standard possible is the Brown Agency’s mission.

 

Models who have signed on with the Brown Agency have received fantastic coverage and exposure through well known names such as Toyota, Dell, L’Oreal, and Luis Vuitton to name a few. Several of the Brown Agency’s models have also appeared on runways across the nation dressed in the latest designs or sleekest new styles for top name fashion shows such as the Austin Fashion Week, the New York Fashion Week, the Miami Swim Week, the Dallas Fashion Week and several more.

 

Although there are those who are still looking for those that are more conservative, other models such as those with tattoo’s and piercings are in high demand as well. The need for raw talent is growing every day. Whereas once upon a time Austin held runway shows in local bars, it has now become a hot spot for national campaigns. And with those national campaigns comes greater exposure, more opportunities, and the chance for advancement, whether it’s modeling, fashion, entertainment or creativity. For more details you can check out their instagram account.

 

Fabletics Knows the Power of Online Reviews

Fabletics is a fresh, young athletic wear company spearheaded by actress Kate Hudson. Launched in 2013 under parent group, TechStyle, Fabletics is the darling of the athletic wear industry. Fabletics offers top-quality athletic wear that is both fashionable and affordable. In the past, people have been stuck with the choice of quality over style and Fabletics has managed to meet both needs in a fun way. With a growth rate of 200% and $250 million in sales, Fabletics is definitely doing something right!

 

What Makes Fabletics Unique?

Fabletics is embracing the popular membership models that we have seen skyrocket over the past few years. People sign up to be members and receive monthly packages delivered right to their doorstep. Additionally, Fabletics ships a full outfit each month. This gives members more items at a better cost and not just one simple item. Many other companies have taken note of Fabletics’ success and have modeled their businesses around it.

Consumer Trends are Changing

In a 2016 consumer study done by BrightLocal, 84% of consumers reported that they trust an online review as much as a verbal referral. This is a huge increase from even just a few years ago. With more places to check reviews before purchasing and more options to purchase digitally, the consumers holds the power.

 

The Power of a Good Review

Fabletics has struck gold in the digital space with its online review strategy. It’s no secret that consumers check reviews before making purchase decisions. When considering joining a membership-based brand like Fabletics, reviews are even more critical. Fabletics has collected a wealth of online reviews. These reviews help gain more members. People are more likely to trust the crowd-sourced reviews of many average people than the word of just one. By leveraging the power of the crowd, Fabletics gains a wealth of customer trust and customer loyalty for current members, knowing they are getting the best athletic wear.

 

Kate Hudson’s Vision for Fabletics

While Kate Hudson knows that her heart will always be in acting, she isn’t just a pretty face at Fabletics. When she co-founded Fabletics in 2013 her goal was to always be continually active with the company. She spearheads marketing and social media decisions, monitors sales information on a weekly basis, and helps determine big picture strategy as Fabletics grows so rapidly. People see Kate Hudson as genuine and very positive. She wears Fabletics frequently and truly believes in Fabletics.

 

 

Lifestyle Quiz

Another thing Fabletics is doing differently is offering users different user experiences on one website. The company has a Lifestyle Quiz on the website that results in a Fabletics experience just for you. The unique algorithm takes answers to questions such as favorite type of workout, style and indoor/outdoor preference. After you complete the quiz all of the outfits you receive and your experience online is made just for you! As a runner, I would receive totally different pieces than a friend who is into body building. It takes just about two minutes!

Is Kate Hudson’s Fabletics Giving Amazon a Run for the Money?

Amazon has not been worried in recent years about the competition, they have dominated the e-commerce fashion niche for years, ad today command 20 percent of that space. Amazon has seen the competition come and go, but not in all those years have they seen one active-wear company really give them a run for their money. Kate Hudson’s Fabletics has gone from nothing to over $250 million in high-quality workout apparel in three years, taking a huge bite into the most dominating force in online clothing sales.

 

To get a better understand how Kate Hudson’s Fabletics has become so successful in such a short time, we go right to the source. Hudson credits the growing success of her company to a couple key factors. She says he company has a very unique membership platform combined with the concept of reverse-showrooming. Hudson says that women can come by her retail shops in the mall and open a free membership, take the Lifestyle Quiz, window-shop, or try on as many of her athleisure brand as they like. No pressure from the sales team at Fabletics because each item you try on will be added to your online profile and there for future consideration.

 

Here is where the reverse-showrooming process kicks into gear.

 

These women feel no pressure shopping in her retail stores on their break or when hanging out with friends, but later that night when they are relaxed at home, they head to the Fabletics e-commerce site. Now not only do they see everything they tried on in the store, they can browse new arrivals or other apparel based on the size that already flatters their body. Hudson says that because they took the Lifestyle Quiz, their membership has now unlocked a number of additional benefits like free shipping and deeply-discounted merchandise.

 

Another benefit that comes with the membership to Hudson’s Fabletics is the personal shopper. This person assigned to your account will analyze the quiz results, your size, and previous purchases, and select a new item each month for your consideration. Even if you are busy all month, you still have someone looking out for you when the latest arrivals to the active-wear world are released. The success of the company has to do with this unique shopping experience, a complete contrast to going to Amazon and buying things you hope will fit, only to have to return them time and time again.

Fabletics Is A Huge Success

The company, Fabletics is owned and operated by Kate Hudson. She envisioned a line of clothing that women would wear and feel comfortable in. Her designs are made for workouts, but women wear them for other reasons too. She has shown great success with her creations, and the company continues to grow steadily in its customer base.

 

In her business, Kate Hudson uses reverse showroom techniques. This is because she relies heavily on Internet marketing and sales to grow her business. She saves money in overhead of huge showrooms in her physical stores. The physical stores that she has are small, and stocked with items that she knows women will buy in that particular area.

 

Her company has received a myriad of positive reviews. Women are raving about the designs that Kate Hudson has out, and they love the fact that the clothing comes right to their homes, and they don’t have to fight traffic or find a parking spot because they shop online.

 

It is very encouraging for Kate Hudson to see the overwhelming positive response of her clothing line and her company. This makes her look positive at the future, where she wishes to do even more with her creations. Her abilities are definitely a plus when she is determining what women are looking for, and she has a pulse on what they like in terms of marketing too.

 

She has a club that women can belong to. They need to sign up for it, and it operates online. The club gathers information about her likes and dislikes in the clothing, and then they receive items in the mail every month that they can choose to purchase or send back. This makes it very convenient for the women that love Kate Hudson’s clothing line. When she has such a following, numbering in the millions, this is the best way to market her clothing items.

 

The future looks great for Kate Hudson’s Fabletics. She is going to open more physical stores in certain areas so that the women there are able to also purchase her designs. Her successes will continue to increase, as more and more women find out about her designs.