The RBS Group will always be linked with the Sirotsky family who have been at the center of the company since it was founded by the patriarch Mauricio Sobrinho Sirotsky in 1957. In 2016, reports clicrsb, the third generation of the Sirotsky family took over the leadership of the RBS Group when he was appointed the President after his uncle, Nelson Sirotsky stood down from the role; Duda was named as the planned successor to Nelson Sirotsky in 2012 and has been working to restructure the company ever since in a series of moves that have led to him becoming the Chair of the Board of Directors.
Duda Melzer is a well known business leader who is also a member of a number of media and advertising industry groups, but he has also developed a series of interests outside media interests. The investments made by Duda Melzer on behalf of the Sirotsky family have included the development of an Online wine store serving customers across Brazil; a keen art lover, Duda Melzer is also well known in artistic circles for his involvement in the Mercosul Biennial international contemporary art show.
In an article on acaert, Duda Melzer has been open in his desire to make sure the RBS Group is prepared for life in the 21st century, which is one of the main reasons the father of three has been seeking to restructure the company in recent years. The developments he has undertaken include moving towards more digital based delivery systems for news gathering services that will keep the company at the forefront of the Brazilian media industry.
In his work with RBS, Duda Melzer has never forgotten the fact he is a member of a family business he feels should remain a major part of the business in the future and led to Ernst & Young awarding Duda the Family Business Entrepreneur of the Year award for 2015.