Amanda Coulombe of NGP VAN tabled a question to the panel asking them what future prospects they saw for political data. Kassia Devorsey stated that the rate of information to a wider amount of people is what she expects in the near future. Unlike the current state, where data is limited to a small group of individuals and large corporations able to purchase that specific data. CTO of NGP VAN John lee agrees with Devorsey he expects the sophistication of data to be better than present and hope they could be put together to target a particular campaign or group of individuals. blue chip thinks the media are the largest consumers of this data assembled by organizations like NGP VAN and DNC.
Matt Saniie sees the information getting to the disenfranchised people in communities that could be progressive in nature and getting them to volunteer and promote the progressive rhetoric. Handler believe different apps for different objectives can be made in future, though they already present now he is expecting a platform that will contain online advertising video ads and possibly mobile canvassing.
With the event coming to a close, the audience was allowed to ask questions they had. The first one asked how targeted digital advertising played a role in making the democrats superior. CTO of NGP VAN John lee claims research on platforms like Facebook, Twitter and other social that allows sending information to the right people is an efficient way of using digital advert. Devorsey added that the democrats can channel the audience that is suitable and that gives a better advantage.
Third question from the audience was if the republicans felt data analysis for political use was important. In a phrase Handler highlighted that as the specific reason they have been losing for the past two cycles. CTO of NGP VAN John lee says that there is an increase in firms specializing on this particular issue, republicans are catching up and urges the progressives to be vigilant.