Change of Guard at CP+B after Lori Senecal steps down as the Global CEO

Lori Senecal is a top-notch entrepreneur who is known globally for her exceptional marketing ideas and skills. Lori Senecal has a strong personality and has played a significant role in the development of unique and innovative technological advancements in the financial world. She is an alumnus of McGill University. She learned crucial marketing skills which have boosted her career.

She previously worked as the Chairperson of the board at Kirshenbaum Bond Senecal (KBS). She also served as the firm’s CEO and President since 2009. According to Media Post, she helped KBS expand a great deal and achieve financial growth. KBS currently employs more than a thousand employees and has a global presence. She also worked in New York with the McCann Group as the Chief Innovations Officer where once again she demonstrated exemplary performance and rose to the position of President McCann-Erickson.

She has been the Chief Executive Officer of Crispin Porter + Bogusky (CP+B) since 2015. At the firm, she was in charge of the company’s operations, growth and development in all the regional offices. CP+B has seen tremendous growth with Lori Senecal as the CEO. According to Advertising Age, the company registered a 21% revenue growth in 2016. She has won lucrative deals with big market players like American Airlines, Xbox, American Express, Vanguard, BMW, Coca-Cola, Pay Pal, HomeGoods, and Hershey. For instance, the business with American Airlines increased CP+B’s global presence.

In 2016, she led CP+B to win in the Creativity Innovations of the Year at the Advertising Age awards. What’s more, she was among Advertising Age’s Women to Watch in 2014. Lori was also one of the four promising Agency Executives in 2016, claims

Lori Senecal will soon relinquish her title as the Global Chief Executive Officer of CP+B. On Bloomberg, Lori insists the move should not come as a surprise to anyone as she, together with Chairman, Chuck Porter, had designed the exit plan as early as 2015 when she was new at CP+B. Mr. Porter described Lori Senecal as an accomplished executive who had achieved so much for CP+B. He added that Lori had not lost any client during the period she was CEO.