As President and Chairman of the second largest media conglomerate, Duda Melzer has had to look for new an innovative ways to grow the company. When he took over as President of Grupo RBS from his uncle in 2012 Duda went to work determining where the group could perform better. He determined rather quickly that the company had not done enough in the digital space and he concentrated his efforts growing the digital imprint of the media company.
Duda Melzer Digital is no stranger to the digital marketplace, as he is the founder of e.Bricks Digital, a capital venture firm that is now part of Grupo RBS. He created the company when he noticed a need for financing for the massive amount of digital players that were popping up in the 21st century. The company has been a massive success and helped Grupo RBS become on of Brazil’s top three internet companies. You can visit their eduardosirotskymelzer.com
Melzer is a graduate of the prestigious Pontifical Catholic University in Brazil and then moved to the United States to attend Harvard University, where he graduated with a Master’s of Business Administration. Melzer then worked briefly as a consultant at both Booz Allen Hamilton and Delphi in the United States before returning to Brazil to work at his family’s company, Grupo RBS. The company was founded by Melzer’s grandfather in 1957 and is one of the largest companies in South America, with over 6,000 employees as of 2017. Check out pauliceiadojazz to know more.