Whitney Wolfe is one of those entrepreneurs that continues to heat things up as the dating app industry gains momentum. She has become someone that really knows how to take dating apps to a completely new generation by marketing to this consumer base. She is aware that there are a lot of dating apps out there, and this is what gave her the ideal to become more creative with the app that she created. Now that an app like this that allows women to make the first move it appears only logical that it would rise to the top.
What Whitney Wolfe has done is create an app platform where women feel safer. Women also feel like there is less of a chance of harassment here with Bumble because there are the ones that are making the first move. This is what has made the Bumble app that Whitney Wolfe created much more popular with professionals. While Tinder may pick up a college crowd of singles there is a great amount of interest in Bumble from a professional crowd of women.
Much of this professional single crowd has to do with the fact that Bumble is an app that also has networking platforms through Bumble Bizz and friendship building dimensions that are highlighted in Bumble BFF.
People that are utilizing the app for these features may also turn on Bumble and start dating. This is something that engages a ton of professionals that are single. Physicians, business owners and corporate business women are checking out Bumble for their dating purposes.
Whitney Wolfe has appeared in Vanity Fair and Vogue magazine as these magazines highlighted her wedding. This is how a lot of people have heard about Bumble even though they were not familiar with the dating app scene. The mere fact that Whitney Wolfe has gotten married is something that also drew a lot of attention to her app.
She has been able to successfully promote this app because she has been able to adapt to a young generation that is tired of the same standard apps of the past. Apps like eHarmony and Match have been apps that were designed by older men. Now that there is a young woman in place that is just as young as the millennials that are using her app it becomes easier for her to relate to this generation that utilizes her app.
Find more about Whitney Wolfe: https://www.nytimes.com/2017/03/18/fashion/bumble-feminist-dating-app-whitney-wolfe.html